How we whipped up a 34% increase in frozen yogurt sales
Description:
Goal: Increase sales for "No Weigh Wednesday" and Catering
Service:
In-store Sales
Industries:
Frozen Yogurt
Project Overview
We worked with Orange Leaf, a national frozen yogurt shop, to help them drive foot-traffic, fuel sales growth, increase social media interaction, and boost web engagement. Through our blend of digital marketing tactics, we helped them brand themselves appropriately and become the go-to spot for delicious frozen delicacies in their area.
Project Execution
- First, we developed a targeting strategy to promote their weekly special
- Then we designed dynamic, high-converting social and display ads to fuel social media growth and engagement
- Then we developed a custom landing page to deliver essential info and to highlight catering options
- Lastly, we provided potential customers with ideas on how they could incorporate catering into their day-to-day life.
Results
The cool, sweet stats:
- Back-to-back record sales for weekly promotion
- Increased catering orders
- 1,234% increase in post engagements on Facebook compared to the previous period
- 67% increase in page likes on Facebook
- 295% increase in people reached on Facebook
