How we whipped up a 34% increase in frozen yogurt sales

We worked with Orange Leaf, a national frozen yogurt shop, to help them drive foot-traffic, fuel sales growth, increase social media interaction, and boost web engagement. Through our blend of digital marketing tactics, we helped them brand themselves appropriately and become the go-to spot for delicious frozen delicacies in their area.

What was our plan? How the hell did we do it?

• First, we developed a targeting strategy to promote their weekly special
• Then we designed dynamic, high-converting social and display ads to fuel social media growth and engagement
• Then we developed a custom landing page to deliver essential info and to highlight catering options
• Lastly, we provided potential customers with ideas on how they could incorporate catering into their day-to-day life.

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The cool, sweet stats:

• Back-to-back record sales for weekly promotion
• Increased catering orders
• 1,234% increase in post engagements on Facebook compared to the previous period
• 67% increase in page likes on Facebook
• 295% increase in people reached on Facebook